MY BIG BLOG TOUR, AUTUMN 2011.
Blogging is a useful part of a writer’s promotional mix. The internet audience is worldwide, and whatever time of the day or night, there’s always somebody on line somewhere. Unlike High Street book stores, it never closes. Writers love to hear from their readers, and blogging is a great way to keep in touch. You write a piece you hope will interest, entertain and maybe excite people, then post it online with some eye-catching illustrations. The usual advice to write about what you know is perfect for blogging. An update about your work in progress is a great way to keep your readers informed. Knowing you have an audience waiting for the next installment of your struggle to get those words in the right order is a great incentive to update, too!
The only downside of blogging exclusively on your own site is that you tend to be preaching to the converted. People like your writing, so they drop by to say hello. A blog tour takes this to the next level. You become a guest blogger on other people’s sites, offering your words and maybe a giveaway or two in exchange for being introduced to a whole new audience. This too has its problems. There are so many calls on a writer’s time, whether work-related or domestic, setting up a blog tour can seem a daunting task. It’s one thing to write the blogs, but organizing everything and keeping all the records up to date is something that has to be taken very seriously.
I’m currently doing a blog tour to publicise my latest release for Harlequin Mills and Boon. Weight of the Crown is a Modern Romance, and I love it so much I want to bring it to the attention of as many people as possible. That’s why I was so pleased to hand all the work over to Romance Book Paradise Promotions. Nas has done a terrific job in sorting out sites for me to visit, keeping a detailed spreadsheet of comments logged and prize winners and liaising with the website owners. It’s taken a real weight off my shoulders. All I’ve had to do is find out what form the site would like my blog to take. They may have an interview in mind, a list of questions they want answered, or subjects they want covered. If there’s nothing specified, then I use my imagination. On Sunday 13th November, my blog o Totes Bags 'n' Blogs centred on how to spend evenings on the run up to the holiday season. Here in the UK it’s dark by teatime, so there’s plenty of time for crafting, and writing too. We were snowed in here last winter, which was when I wrote the first draft of Weight of the Crown, so that tied in well with the subject of my blog. Once my piece was up on the site, I checked in regularly to answer any comments - for me that’s always the best bit of blogging. With the dedicated page Nas set up for Weight of the Crown, Christina Hollis- Author Page this was easy to do. The page appeared on my Top Sites page, which comes up each time I switch on my computer. All I needed to do then was click on the sidebar listing the relevant date and venue of my tour, and I was taken straight to that day’s blog.
My first blog tour has been a great experience, and the benefits of letting Nas organize everything have been obvious from the start. All I’ve had to do is write, and that suits me perfectly!
What sort of blog posts do you like to read? There’s a signed copy of a book from my backlist on offer for a comment picked at random.
Oh, thank you Christina for all your kind words.
Christina Hollis writes Modern Romance for Harlequin Mills and Boon Ltd, which appear as Harlequin Presents/Extra in the US. Her website is http://www.christinahollis.com, and when she isn’t on tour she blogs at http://www.christinahollis.blogspot.com.
Readers can find her all these other places on the web:
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